Snake bite mitigation
“Snakes are sometimes perceived as evil, but they are also perceived as medicine. If you look at an ambulance, there’s the two snakes on the side of the ambulance. The caduceus, or the staff of Hermes, there’s the two snakes going up it, which means that the venom can also be healing.” ~ Nicolas Cage The Snake Conservation and Snakebite Mitigation is a public awareness campaign initiated and headed by The Madras Crocodile Bank (MCBT) with CSR support from USV Pvt. Ltd., Infosys Foundation and Deshpande Foundation. Ashoka Trust for Research in Ecology and the Environment (ATREE) is associating with MCBT running this awareness campaign in Tirunelveli and Thoothukudi Districts. The awareness campaign employs the best techniques of the advertising industry to educate people on how to avoid snakes and highlight that antivenom is the only antidote to a venomous snakebite. The campaign educated around 5000 individuals including students, teaching and non-teaching staff of gove